Wimpy Mo'Summer

Mo’ Summer Campaign.

The Ask.

Create a fully integrated 360 campaign to ensure Wimpy is top of mind during the summer holidays.

The Sauce Solution.

We created a fully integrated campaign called Mo’ Summer that was translated across all touch points, from Wimpy’s social media platforms to their digital screens in store.

The star of our Mo’ Summer campaign was Mo’Mo, a bona fide expert on having summer fun with the family. She even had her own microsite, the ultimate summer hub, filled with videos and blogs.

A couple of hours after launching the campaign video we had almost 500 organic views, once the media spend kicked in we got between 5 000 and 9 000 views a day!

We ended off with 302 550 views and 4 611 shares!

Watch The Video!

Wimpy Mo Summer Header

Saucy Secrets.

Everyone in front of and behind the camera came from the Sauce Family, with the exception of Mo’Mo. Mo’Mo’s on-screen home belongs to one of our Account Managers, who is now also the proud owner of Pinky the inflatable flamingo.