Wimpy and Engen have been South African road-trip staples since the 80s. After the turbulent, lockdown-ridden year we had in 2020, this past December holiday was more important than ever – both for the brand and for the consumer. Local travel was the only option left to lockdown-fatigued South Africans.
That’s how we connect people to brands. We follow the steady stream of facts, the source of information and inspiration. Then we apply our creative minds and go against the flow to find emotive solutions that move people and shift brands. We turn facts into feelings into reasons to believe.
To create work that matters, you need people who care. We know that talent is nothing without passion and that’s why the Sauce Family consists of innovative and dedicated individuals that never just work on brands, but live them.
It all started in 1988 in a small, rented office inside a print shop and now we’re an award-winning agency working on the biggest brands in the country.