BUILT ON INSIGHTS
With over 35 years in business, we’ve grown from below-the-line specialists into a fully integrated, through-the-line agency with one clear mission: connect brands to communities in ways that matter.
We blend data, creativity, strategy, and feelings, and we’ve been doing it since 1988.
Sauce Advertising is a digitally-driven, creatively geared agency with one mission: turning big ideas into local impact. Since 1988, we’ve evolved from a below-the-line shop into a through-the-line agency where data, tech, and creativity connect brands to communities in ways that matter.
Hyperlocal by Design
We help national brands show up like locals. Our Local Store Marketing (LSM) system is built to empower every outlet with the right mix of tools, tailored content, and actionable insights. From location-specific campaigns and Google optimisation to reputation management and in-store marketing support, we make sure each community feels seen, heard, and connected. By blending national brand consistency with local nuance, we transform digital visibility into measurable foot traffic, sales growth, and stronger customer loyalty.
Digitally Amplified Across Every Touchpoint
Your audience is everywhere—and so are we. From search to social to AI-driven discovery, we optimise brand presence across all platforms to ensure customers find you first. Our approach covers SEO, paid media, social engagement, local listings, and structured data strategies, delivering consistency and credibility on both national and hyperlocal levels. We futureproof your visibility by making your brand “AI-ready,” ensuring you’re not just present but recommended in the next era of search. The result? Discoverability, trust, and authentic engagement exactly where people are already looking.
Creativity Fueled by Insights
Every idea we create is powered by real-time cultural insights. This mix of strategy and storytelling allows us to move fast, stay relevant, and deliver measurable impact.
Rooted in Community
At our core, we believe marketing is about connection. We invest in communities, nurture young talent, and build work that not only drives sales but adds cultural value.
United by Values, Driven by Teamwork
Culture isn’t just a word, it’s how we show up every day. These are the values that drive us:
CURIOSITY
We ask better questions, so we can solve the right problems.
CREATIVITY
We turn insights into ideas that connect and inspire action.
PASSION
We care deeply about the work we do and the impact it makes.
INTEGRITY
We do what we say we'll do, with honesty and transparency.
DISCIPLINE
We stay focused on what matters most to deliver excellence.
COLLABORATION
We work together to achieve more than we could alone.
That’s why our work works
Real Partnerships, Real Results
We’ve helped shape some of South Africa’s biggest brands through our 20+ year partnership with Famous Brands. Whether it’s a national rollout or a regional idea, we treat every brief with the same passion, the same energy, and the same creative firepower.
Our Clients
Our Partners
