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About Sauce Advertising

Never go with the flow
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Wimpy and Engen have been South African road-trip staples since the 80s. After the turbulent, lockdown-ridden year we had in 2020, this past December holiday was more important than ever – both for the brand and for the consumer. Local travel was the only option left to lockdown-fatigued South Africans.

Turn facts into feelings into
reasons to believe

Sauce Office Shot

That’s how we connect people to brands. We follow the steady stream of facts, the source of information and inspiration. Then we apply our creative minds and go against the flow to find emotive solutions that move people and shift brands. We turn facts into feelings into reasons to believe.

We live our brands

To create work that matters, you need people who care. We know that talent is nothing without passion and that’s why the Sauce Family consists of innovative and dedicated individuals that never just work on brands, but live them.

Debonairs Pizza Logo
Famous Brands Logo
Fego Logo
Fishaways Logo
Lupa Logo
Mugg & Bean Logo
Milkylane Logo
Mythos Logo
Netcafe Logo
Salsa Mexican Grill Logo
Steers Logo
Turn n Tender Logo
Vovo Telo Logo
Wimpy Logo

It all started in 1988 in a small, rented office inside a print shop and now we’re an award-winning agency working on the biggest brands in the country.

of going against the flow

Sauce Advertising office space