User-generated Content Marketing | Promotion | Awareness and Sales
December 2020 was unlike previous holidays in terms of festivities. Due to the pandemic, it was quieter and more subdued.
Challenge
We needed to create a delivery campaign for Debonairs Pizza built around their On The Triple® offering and with minimal budget.
Solution
Imagine ordering a pizza for delivery and when it arrives at your door, a troupe of ballerinas present you with balloons and bubbly, the delivery man ceremoniously hands over your pizza, and an archer shoots an arrow at a target that lights up with fireworks and colourful smoke. That’s what an OTT delivery was all about, bringing #OTTVibes straight to your door. We enlisted the help of two influencers to take part in an OTT delivery, so that we could capture the moment on camera and use the footage to promote the On The Triple® on social platforms. With a limited budget, we created a great piece of content that was loved by consumers and effectively communicated the concept of an OTT delivery experience.
OTT STRAIGHT TO YOUR DOOR
Once the video was released, consumers couldn’t get enough of it, and wanted an OTT delivery for themselves. And they could; all they had to do was order the On The Triple® for delivery for a chance to win an OTT delivery. We also shot videos of all three winners. We cleverly repurposed some of the initial OTT delivery content to build up the suspense leading up to our winners’ reactions.
Results
increased to 100%. Consumers loved the content so much that our positive brand sentiment increased to 100%.
829 689 Impressions
11 844 Engagement
797 781 Reach
527 036 Impressions
17 981 Engagement
7 596 175 Reach
