MID-WEIGHT SEM/SEO STRATEGIST
Business: Sauce Advertising | Location: Bedfordview | Type: Permanent and On-site
Company Overview:
Sauce Advertising is an insights-led creative agency that moves consumers and shifts brands. We specialise in all aspects of marketing, but our primary focus is on the digital consumer journey. Through our data-driven approach, we can determine what customers are looking for, right down to a local level. This allows us to craft communication that addresses the different need states, not just across, but within consumer groups.
We also pride ourselves on developing unique approaches and technologies that enable brands to roll out marketing communication quickly and efficiently, creating seamless connections between brands, stores, and consumers. Real and measurable results for all our stakeholders is at the heart of what we do.
The values that guide us are creativity, accountability, collaboration, passion, and integrity. They’ve guided us for over three decades and have ensured that we evolve with the times and build client relationships that stand the test of time.
Job Description:
We are seeking an experienced and skilled mid-weight to senior SEM Strategist with a strong background in SEO and creating through-the-line digital strategies. As a key member of our team, you will play a critical role in driving our clients' digital success by devising data-informed and innovative strategies that deliver exceptional results.
Tasks and Responsibilities:
- Develop Comprehensive SEM Strategies: Lead the development of through-the-line SEM strategies for our clients, ensuring they align with their overall marketing objectives.
- Utilize your deep understanding of SEO best practices to optimize content and enhance brand visibility across various digital platforms.
- SEO Expertise: Demonstrate a profound knowledge of SEO principles, techniques, and industry trends. Conduct keyword research, competitive analysis, and site audits to identify opportunities for organic traffic growth. Implement on-page and off-page SEO strategies to improve search engine rankings and drive targeted traffic.
- Data-Driven Insights: Utilize data and analytics to gain valuable insights into consumer behaviour, preferences, and trends. Apply these insights to develop effective targeting strategies that resonate with different consumer segments.
- Collaborative Client Relationships: Build strong and lasting partnerships with clients by effectively communicating digital strategies, campaign progress, and results. Collaborate with internal teams, including creative, to ensure seamless execution of strategies.
- Innovation and Technology: Stay abreast of industry trends, emerging technologies, and best practices related to digital marketing, SEO, and content creation. Lead the development and implementation of unique approaches and technologies that enable efficient marketing communication roll-outs.
- Performance Tracking and Reporting: Implement robust tracking mechanisms to monitor the performance of digital campaigns. Analyze campaign data and produce insightful reports, demonstrating the impact of strategies on clients' business goals.
Qualifications:
- Degree in Digital Marketing, Communications, or a related field. An advanced degree is a plus.
- Minimum 5 years proven experience as a Mid-weight SEO/SEM Strategist or a similar role. Local search experience is a bonus.
- Demonstrated success in creating and executing effective through-the-line digital strategies for diverse clients.
- Proficiency in SEO tools and analytics platforms such as Google Analytics 4, Google Search Console, SEMrush, Moz, etc.
- Strong understanding of digital consumer behavior and data-driven decision-making.
- Excellent communication and presentation skills, with the ability to articulate complex digital concepts to both technical and non-technical stakeholders.
- A strategic mindset with a creative flair, capable of thinking outside the box and generating innovative solutions.
- Strong leadership skills and the ability to work collaboratively in a team-oriented environment.
- Passion for digital marketing and a commitment to delivering measurable results for clients.
- An understanding of the advertising and creative industry
If you are a seasoned SEM strategist with a passion for creativity and a track record of driving successful SEO-driven campaigns, we invite you to join our dynamic team at Sauce Advertising. Together, we will continue to build strong client relationships and achieve exceptional results in the ever-evolving digital landscape.
