Business: Sauce Advertising | Location: Bedfordview | Type: Permanent and On-site
The Brand Strategist position at Sauce Advertising is a critical role within the agency, responsible for shaping the direction and success of various client campaigns through, predominantly, digital ecosystems and, if required, other BTL and ATL channels. It is also essential for our strategists to continually identify pro-active opportunities for our brands that allow us to grow their monthly retainers. Here’s an expanded breakdown of the tasks, responsibilities, and requirements for this role.
Tasks and Responsibilities:
- Holistic Brand Solutions: Collaborate with internal and external teams, including brand, creative, and digital strategists, to develop comprehensive brand solutions that take a digital-first approach.
- Data-Driven: Utilise an “insights-driven” approach to make strategic decisions based on data analysis and interpretation. Translate data into actionable insights for client strategies.
- Client Understanding: Unpack and deeply understand client objectives and priorities to determine the type of solutions required. Formulate a clear and strategic opinion on client issues and identify opportunities.
- Target Market Analysis: Define and comprehend the core target market through demographic, psychographic, behavioural, and attitudinal analysis. Use these insights to inform brand development and product platform ideation.
- Brand Development: Develop brand ideas, architecture, positioning, and value propositions based on gathered insights and client objectives.
- Channel Ecosystems and Customer Journeys: Articulate channel ecosystems and digital customer journeys, aligning and integrating various channels such as web, search and social to create seamless brand experiences.
- Trend Analysis: Stay current and connected to popular culture, identifying and highlighting key trends, insights, and foresight that can be integrated into client strategies.
- Reporting: Demonstrate the ability to report on the performance of campaigns, which includes identifying insights and making recommendations.
- Strategic Sounding Board: Act as a strategic sounding board, collaborating across disciplines such as creative, strategic, digital, and media to ensure the alignment of strategies and objectives.
- Campaign Reporting: Report on campaign performance and always-on activities, conducting opportunity analysis to refine strategies and tactics.
- Presentation Skills: Be comfortable creating and presenting campaign decks to both internal and external stakeholders, effectively communicating the strategic vision and rationale.
- Experience: Minimum of 5 years’ experience as a Brand Strategist in an agency environment, demonstrating a proven track record of successful campaigns.
- Education: Hold a degree or notable certification in Brand Strategy or Data Analytics, showcasing a strong academic foundation in strategic thinking. Certifications in Search Engine Marketing and Social Media Marketing would be advantageous.
- Digital Marketing Expertise: Highlight a proven track record of implementing successful digital-first campaigns and achieving measurable results for clients.
- Research Skills: Demonstrate research abilities, including the capacity to conduct both primary and secondary research, and adapt research approaches based on available resources.
- Trendsetting: Be a trendsetter who understands how to tap into popular culture and integrate emerging trends into brand strategies.
- Critical Thinking: Exhibit critical thinking skills, including analytical, creative, and lateral thinking, to solve complex strategic challenges.
- Insight Generation: Have the ability to uncover human truths from various data sources and articulate actionable directions for brands and campaigns.
- Communication Skills: Possess strong presentation and writing skills to effectively communicate strategic ideas and recommendations.
- Tech Awareness: Stay aware of new-age technology and its applications in understanding consumer behaviour and marketing strategies.
- Subject Matter Expertise: Develop expertise in your specific area of brand strategy and become the go-to person in the agency for that particular domain.
- Commitment to Learning: Demonstrate a commitment to ongoing learning and showcase how you stay updated on industry trends and best practices. This may include relevant certifications or training.
Overall, the Brand Strategist at Sauce Advertising plays a pivotal role in shaping brand strategies, fostering client relationships, and driving measurable results through innovative and data-driven approaches.