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“The Risk Of Ignoring Geo Is Real — Brands Risk Disappearing From Zero-click Ai Summaries, Even If Their Websites Still Perform Well In Traditional Search,” Says Leanne Levine, Local Digital Lead At Sauce Advertising. Rankings Are One Thing, But Getting Into The Ai Answer Is A New, Complex Challenge.” Geo - Or Generative Engine Optimisation - Is Where The Advantage Lies, Explains Mcewan, As Ai Search Relies On Reasoning, And Not Mere Matching.

In This Short Imc Interview, Bryony Rose Shares Practical, No-nonsense Advice For Marketers Navigating 2025’s Fastmoving Landscape. She Speaks To The Real Levers Brands Can Pull Today - Clarity Of Value, Consistent Execution Across Channels, And Data That Actually Informs Decisions - While Cutting Through The Hype To Focus On What Drives Results. Whether You’re Optimising Always-on, Planning Your Next Campaign, Or Aligning Teams Around Measurable Outcomes, Bryony’s Takeaways Are Refreshingly Actionable And Grounded In Day-to-day Client Work.

Listen To Our Colleagues, Leanne Levine And Kwezi Ngcukana, Chat With Business Day Spotlight Host Mudiwa Gavazaabout How Ai Search Is Reshaping Digital Discovery - And What Brands Can Do To Stay Visible In A “Zero-click,” Ai-powered World. Discover How To Optimise Structured Data, Manage Online Listings, Build Authority Through E-e-a-t, And Strengthen Local Seo To Stay Visible Across Google, Chatgpt, And Other Generative Engines. Learn Practical Tactics To Future-proof Your Digital Footprint And Safeguard Your Brand In The Age Of Ai. Listen Now And Make Sure Your Brand Isn’t Edited Out Of The Conversation.

Local Geo Experts Sauce Advertising Team Up With Sam Davis, Senior Director Of Solutions Engineering At Yext, To Unpack What It Means For South African Businesses To Futureproof Their Online Visibility, In An Exclusive Interview.

“South African Businesses Are Struggling With Online Visibility,” Says Shaun Mcewan, Managing Director Of Sauce Advertising. “Brand Seo Strategies Urgently Need To Evolve To Make Sure They Appear In Ai Search.