12 February 2025
To quote another visionary creative, “The times they are a-changin’.”
As artificial intelligence, and particularly generative AI, become more prevalent, we grow ever more aware that massive changes are coming for our industry. To help us face the frontiers of the future, we’ve brought Albert De Andrade on as our new Executive Creative Director. Here’s a little more about him and his illustrious career to date.
Albert De Andrade:
a visionary leader redefining
creative brilliance
In the dynamic world of advertising and marketing, few can rival the fame and influence of Albert De Andrade. With two decades of industry experience, this award -winning Executive Creative Director has spent the last nine years redefining what it means to lead and inspire creative teams. His leadership has not only sparked innovation but has also led to a cascade of prestigious awards, each a testament to his unparalleled vision and creativity.
What sets Albert apart is his fearless embrace of technology and artificial intelligence. By integrating these cutting-edge tools into the creative process, he has ensured that his campaigns are not just relevant, but creative and effective. His work consistently pushes the boundaries of what’s possible, blending human creativity with technological precision.
Achievements, awards, and more
Albert’s reputation as a true trailblazer is well-earned. His remarkable winning record of 17 pitches in a row is a testament to his visionary thinking and unmatched creative prowess. Albert has also amassed awards along the way, (around 250 and counting, including Assegais, Bookmarks, Cannes Lions, Loeries, New Gens, Pendorings, and many more) solidifying his status as a true industry titan.
His bold and brave approach was honed during his tenure at Ogilvy, where he earned his reputation as a creative force to be reckoned with. During this time, Albert led groundbreaking campaigns and projects including the remodelling of Vodacom World’s technology experience and the now iconic Vodacom branding on the Soweto Towers, produced over 400 well-loved TV commercials, and created digital content that has driven brands to success.
Albert has worked on over 100 local and international brands. A few which stand out are: Anglo American, Discovery Health and Vitality, DSTV, Farmer Brown, Game, Gillette ProGlide, MultiChoice, Pepsico, Rainbow Chicken, SAA, Sappi, Simply Chicken, Telkom, Tiger Brands, Typek, and Werksmans Attorneys.
Looking to the future
Fame naturally follows Albert De Andrade as his unparalleled achievements continue to grow. His relentless drive and pursuit of greatness has not only elevated the brands he works with but has also established him as the benchmark of success in the respective industries.
